SMS integrates primary research data and survey-class models with point-of-sale and economic data to provide a complete understanding of emerging and forward-looking purchase behavior.
STEP-1: Design survey and collect data based on client objectives and expected downstream modeling requirements.
STEP-2: Conduct traditional battery of standard descriptive analyses
STEP-3: Apply conjoint and discrete choice models to build a predictive map of factors that drive consumer choice (product attributes, price, advertising, internet, etc).
STEP-4: Integrate survey analytics with transaction-based demand models (price modeling, promotion modeling, marketing mix modeling) to gain a complete understanding of factors that drive consumer awareness, preference and purchase behavior.
SMS descriptive survey data and integrated analytics provide a complete understanding of emerging and forward-looking consumer purchase behavior.