Strategic Marketing Sciences

Analytically-Driven Consumer Strategies
Statistical Modeling
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SMS offers a wide range of world-class advanced analytical measurement systems with one simple objective: to provide our clients with actionable, precise strategies for improving brand and financial performance.Statistical_Modeling.jpg We continuously research, identify and employ the most up to date and successful modeling techniques to ensure our analytically driven strategies produce accurate recommendations.

Our leadership position in descriptive data analysis is based on our advisors' advanced analytic and modeling work with multiple forms information, including store level, market, panel and primary research data.

SMS provides an extensive array of modeling services which capture the relationship between a brand's price and its volume / profitability based on data from a number of sources:

  • Client’s internal shipment or other internal data
  • Direct retailer sales and price data
  • Third party store and account level data
  • Original primary research data collected by SMS, our partners or supplied by the client

SMS conducts complete validation of our models and forecasts 6-12 months following the conclusion of our consulting projects to ensure the accuracy of our projections.

SMS Services

  • Base price elasticity modeling
  • Competitive cross elasticity modeling
  • Price threshold analyses
  • Marketing mix modeling
  • Consumer choice & logit modeling
  • Elasticity-based forecasting
  • Data mining