Strategic Marketing Sciences

Analytically-Driven Consumer Strategies
Primary Research
primary-research

research.jpgSMS and our primary research partners conduct a wide range of primary research to understand consumer behavior and validate modeled research findings. We employ leading data collection and modeling techniques to minimize sample and panel bias.

SMS Services:

  • On-line, large sample, targeted, survey research
  • Time-series research for tracking changes in consumer behavior
  • Conjoint analyses
  • Logit or choice-based modeling