Strategic Marketing Sciences is an analytic strategy consulting firm, focusing on identifying critical signals that enable our clients to develop and implement sustainable growth strategies.
Areas of Expertise
Strategy • Economic Signal Detection • Consumer Signal Detection Price Elasticity Modeling • Marketing Mix Modeling
In-depth interviews with client stakeholders to identify critical business issues
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Collect client and third-party data to be build predictive models
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Build and test models
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Review model results and assist clients in implementing findings
We work with the executive team at our clients to identify critical strategic goals.
Next, we collect client and 3rd party data to identify economic and consumer signals. Finally, we develop strategies for driving profitable growth for our clients, while minimizing economic and consumer risk.
Modeling Architecture
SMS modeling systems are built on four leading statistical platforms:
SMS consultants have worked with a majority of Fortune 500 consumer companies.
This breadth of experience allows us to partner collaboratively with clients to build and deliver marketing and sales strategies capable of quantifiably improving profitability and of managing risk.