Using Science To Back Our Clients’ Most Important Decisions.

What We Do

Strategic Marketing Sciences is a retail analytics consulting firm
& practitioner of retail promotions and end-to-end loyalty.

We work with leading global manufacturers, retailers, advertisers and marketing services organizations—providing expert guidance to help them make tactical and strategic decisions to promote consumer loyalty and drive profitability.

Areas of Expertise

pricing • advertising • promotions • online
in-store and assortment optimization • end-to-end loyalty

How We Do It

We use proprietary, predictive modeling and testing solutions to quantify the variables that impact brand and retail performance.

Integrating point-of-sale demand modeling with survey data analytics, provides a complete understanding of the factors that drive consumer demands, needs, attitudes, and shopping behaviors.

Modeling Architecture

SMS modeling systems are built on four leading statistical platforms:

Bayesian Hierarchical Models
Logit, Conjoint & Discrete Choice Models
ANCOVA, ANOVA & MCP Models
SURE / Rotterdam Models

Data Sources

SMS models are applied to a significant range of data sources to ensure a complete view of our clients’ business:

Point-of-Sale
Third Party
Household
Digital & more…

Who We Work With

SMS consultants have worked with a majority of Fortune 500 consumer companies.

This breadth of experience allows us to partner collaboratively with clients to build and deliver marketing and sales strategies capable of quantifiably improving profitability and of managing risk.

The Short List