Strategies for Sustainable Growth

What We Do

Strategic Marketing Sciences is an analytic strategy consulting firm, focusing on identifying critical signals that enable our clients to develop and implement sustainable growth strategies.

Areas of Expertise

Strategy • Economic Signal Detection • Consumer Signal Detection
Price Elasticity Modeling • Marketing Mix Modeling

Expertise In Detail

How We Do It

step

1

In-depth interviews with client stakeholders to identify critical business issues

step

2

Collect client and third-party data to be build predictive models

step

3

Build and test models

step

4

Review model results and assist clients in implementing findings

We work with the executive team at our clients to identify critical strategic goals.

Next, we collect client and 3rd party data to identify economic and consumer signals. Finally, we develop strategies for driving profitable growth for our clients, while minimizing economic and consumer risk.

Modeling Architecture

SMS modeling systems are built on four leading statistical platforms:

Bayesian Hierarchical Models
Logit, Conjoint & Discrete Choice Models
ANCOVA, ANOVA Models

Data Sources

SMS models are applied to a significant range of data sources to ensure a complete view of our clients’ business:

Point-of-Sale
Third Party
Household
Economic
Digital

Analytics Science In Detail

Who We Work With

SMS consultants have worked with a majority of Fortune 500 consumer companies.

This breadth of experience allows us to partner collaboratively with clients to build and deliver marketing and sales strategies capable of quantifiably improving profitability and of managing risk.

The Short List